The Challenge

Complex products create navigation chaos - and AB Tasty had no visibility into what buyers actually cared about.

AB Tasty offers a sophisticated platform: Web Experimentation, Feature Experimentation, Personalization, Recommendations. Each with dozens of features, integrations, and use cases.

The problem: Visitors got lost.

Two critical gaps:

1. Navigation and exploration

Visitors couldn't find answers without hunting through:

• 100+ feature pages
• 50+ integration docs
• Dozens of use cases and case studies

Generic search and menus failed. Visitors bounced before finding what they needed.

2. Limited buyer intelligence

AB Tasty used Clearbit Reveal to identify companies visiting the site. But that only answered "who visited" - not "what they cared about."

Without conversation data:

• Product team didn't know which features buyers asked about most
• Marketing couldn't prioritize content
• Sales had no context when reaching out to identified accounts

They needed a system that helped visitors navigate AND captured what they were actually asking about.

The Solution

An AI agent that guides exploration and captures buyer intelligence - not just answers questions.

Rose deployed a multi-agent system on AB Tasty's website, integrating directly with their Clearbit Reveal setup.

Smart Engagement

Deployed Smart Bar + AI-generated FAQ sections throughout the site.

Result: 3.5% engagement rate vs. 0% (no chatbot)

Conversational Navigation

Trained on AB Tasty's complete knowledge:

• Feature documentation across all product lines
• Industry-specific use cases
• Competitive positioning

Acted as an intelligent navigator:

• "Do you integrate with Google Analytics?" → Instant answer + link to GA4 integration doc
• "How does server-side testing work?" → Explanation + guided walkthrough
• "I’m running a jewelry shop" → Relevant case studies surfaced

Result: Visitors found answers in conversation instead of hunting through site architecture.

Conversation Intelligence Layer

Integrated with Clearbit Reveal:

When identified accounts engaged:

• Rose captured conversation topics and feature interests
• Pushed data to Salesforce & Slack

Analytics dashboard showed:

• Most asked questions by topic
• Recurring themes
• Feature interest distribution
• Pain points mentioned (statistical significance, test duration, integration complexity)

Example: Clearbit identifies "RetailCorp" visiting site. Rose conversation shows they asked about:

• Product recommendations for e-commerce
• Shopify integration
• A/B testing checkout flows
• Sample size calculations

Result: 200+ identified accounts with conversation intelligence per month - not just pageviews, but actual intent data.

Intelligent Pre-Qualification

While helping visitors navigate, the agent naturally captured:

• Monthly traffic (critical for pricing)
• Current tools and integrations
• Primary use cases (testing vs. personalization vs. both)
• Technical requirements (client-side, server-side, mobile)

Result: Qualified leads with rich context before sales contact.

Conversion at Peak Intent

Supervisor Agent detected high intent:

• Pricing questions + traffic volume shared
• Technical depth (API questions, SDK requirements)
• ROI/business impact questions
• Competitor comparisons

When threshold hit → offered demo booking or sample size calculator

Result: 10% of conversions attributed to Rose.

What's Next

From conversation capture to automated action

Outreach Agent

Takes the Clearbit + Rose combination further:

When high-intent identified accounts don't convert → finds decision-makers → sends personalized outreach based on conversation history.

Example: Clearbit identifies "E-commerceCo" (250 employees, $50M revenue). Rose conversation shows interest in checkout optimization + Shopify integration. Doesn't book demo.

Outreach Agent:

1. Finds Head of E-commerce on LinkedIn
2. Sends: "I saw your team researching checkout optimization with Shopify. Here's how a similar $50M e-commerce company increased checkout conversion by 18%..."

The Vision:

• Website Agent captures conversations + intent
• Clearbit Reveal identifies companies
• Lead Intelligence structures conversation data
• Outreach Agent acts on identified accounts automatically

All powered by conversation intelligence - knowing not just who visited, but what they care about.