AB Tasty

The Challenge

Complex products create navigation chaos - and AB Tasty had no visibility into what buyers actually cared about.

AB Tasty offers a sophisticated platform: Web Experimentation, Feature Experimentation, Personalization, and Recommendations. Each product line has dozens of features, integrations, and use cases.

The problem: visitors got lost. Two critical gaps:

1. Navigation and exploration: visitors could not find answers without hunting through 100+ feature pages, 50+ integration docs, and dozens of use cases and case studies. Generic search and menus failed — visitors bounced before finding what they needed.
2. No visibility into intent: Clearbit Reveal identified the companies visiting the site, but that only answered “who visited” — not “what they cared about.” Without conversation data, the product team did not know which features buyers asked about most, marketing could not prioritize content, and sales had no context when reaching out to identified accounts.

They needed a system that helped visitors navigate and captured what they were actually asking about.

The Solution

An AI agent that guides exploration and captures buyer intelligence - not just answers questions.

Rose deployed a multi-agent system on AB Tasty’s website, integrating directly with their Clearbit Reveal setup.

Smart Engagement

Deployed Smart Bar + AI-generated FAQ sections throughout the site.

3.5% engagement rate vs. 0% (no chatbot).

Conversational Navigation

Rose was trained on AB Tasty’s complete knowledge — feature documentation across all product lines, industry-specific use cases, and competitive positioning.

• “Do you integrate with Google Analytics?” Rose answered instantly and linked to the GA4 integration doc.
• “How does server-side testing work?” Rose explained the concept and guided the visitor through the right content.
• “I’m running a jewelry shop.” Rose surfaced relevant case studies and use cases.

Visitors found answers in conversation instead of hunting through site architecture.

Conversation Intelligence Layer

Integrated with Clearbit Reveal. When identified accounts engaged, Rose captured conversation topics and feature interests, then pushed data to Salesforce and Slack.

The dashboard showed most asked questions by topic, recurring themes, feature interest distribution, and pain points like statistical significance, test duration, and integration complexity.

Example: Clearbit identifies “RetailCorp” visiting the site. Rose conversation shows they asked about product recommendations for e-commerce, Shopify integration, A/B testing checkout flows, and sample size calculations.

200+ identified accounts with conversation intelligence per month — not just pageviews, but actual intent data.

Intelligent Pre-Qualification

While helping visitors navigate, Rose naturally captured monthly traffic, current tools and integrations, primary use cases, and technical requirements.

Qualified leads with rich context before sales contact.

Conversion at Peak Intent

The Supervisor Agent detected pricing questions, traffic volume shared, technical depth, ROI questions, and competitor comparisons, then offered demo booking or a sample size calculator.

10% of conversions attributed to Rose.

What’s Next

From conversation capture to automated action

Outreach Agent

Takes the Clearbit + Rose combination further. When high-intent identified accounts do not convert, Rose finds decision-makers and sends personalized outreach based on conversation history.

Example: Clearbit identifies “E-commerceCo” (250 employees, $50M revenue). Rose conversation shows interest in checkout optimization + Shopify integration. The visitor does not book a demo. Outreach Agent finds the Head of E-commerce on LinkedIn and sends: “I saw your team researching checkout optimization with Shopify. Here’s how a similar $50M e-commerce company increased checkout conversion by 18%…”

The Vision: Website Agent captures conversations + intent, Clearbit Reveal identifies companies, Lead Intelligence structures conversation data, and Outreach Agent acts on identified accounts automatically.

All powered by conversation intelligence — knowing not just who visited, but what they care about.