Bulldozer

The Challenge

Bulldozer helps B2B companies turn their website into a growth engine. Their own was next in line.

Bulldozer helps B2B companies build and execute growth strategies. Their buyers are sophisticated: CMOs, VPs of Growth, and RevOps leaders.

The paradox: Bulldozer applies data-driven growth tactics for clients every day. Their own website was still static.

Three problems compounded.

Visitors researched silently, then disappeared. GTM strategy and AI-powered growth are complex topics. Visitors needed to understand the methodology before booking a call. Without a way to ask questions, most left without ever revealing what they were looking for.

The path from first visit to meeting was too long. From first website visit to a booked demo: 9 hours and 22 minutes on average. Visitors would browse, leave, come back days later, and browse again. The funnel leaked at every return visit.

There was no visibility into what visitors actually cared about. Bulldozer could see traffic in analytics, but not whether visitors cared about traction tests, AI implementation, or B2B content strategy. Without that signal, follow-up was generic and outreach was guesswork.

The test they designed: one site, one agent, 90 days, and no other changes during the window.

The Solution

An AI agent trained on Bulldozer’s methodology.

Rose deployed the Website Agent on Bulldozer’s website, first as a Smart Bar and later as an embedded version directly in the hero section.

Smart Engagement

Smart Bar generated a 7.34% engagement rate, while the hero embed reached a 10% engagement rate.

Sales Cycle Compression

The most striking outcome was not just more conversations; it was speed.

Before Rose: average time from first website visit to booked demo was 9 hours 22 minutes, across multiple sessions and a long consideration window.

With Rose: average time from first website visit to booked demo was 2 hours 43 minutes. Visitors got their questions answered in one session and moved to action.

same buyer, same offer, but a different first interaction.

Account Intelligence for Targeted Outbound

Rose captured company size and segment, funnel stage, and intent signals from conversation topics such as pricing, ROI, methodology, and specific use cases.

Example: AXA - 25 messages, engaged status, conversion initiated. Rose captured exactly what their team was evaluating before any sales contact.

outbound shifted from cold list-based prospecting to laser-focused outreach grounded in actual conversation intent.

Conversion at Peak Intent

A Demo Supervisor Agent detected ROI questions, pricing and budget questions, methodology depth, and timeline or urgency mentions.

AXA. 10-15% of all meetings booked were influenced by Rose.