AB Tasty
See how AB Tasty captures conversation intelligence from 500+ accounts with Rose.
3.5%
Engagement rate (vs 1% traditional chatbots)
10%
Total conversions attributed to Rose
500+
Identified accounts conversing monthly
The Challenge
Complex products create navigation chaos - and AB Tasty had no visibility into what buyers actually cared about.
AB Tasty offers a sophisticated platform: Web Experimentation, Feature Experimentation, Personalization, Recommendations. Each with dozens of features, integrations, and use cases.
The problem: Visitors got lost.
Two critical gaps:
1. Navigation and exploration
Visitors couldn't find answers without hunting through:
- 100+ feature pages
- 50+ integration docs
- Dozens of use cases and case studies
Generic search and menus failed. Visitors bounced before finding what they needed.
2. Limited buyer intelligence
AB Tasty used Clearbit Reveal to identify companies visiting the site. But that only answered "who visited" - not "what they cared about."
Without conversation data:
- Product team didn't know which features buyers asked about most
- Marketing couldn't prioritize content
- Sales had no context when reaching out to identified accounts
They needed a system that helped visitors navigate AND captured what they were actually asking about.
The Solution
An AI agent that guides exploration and captures buyer intelligence - not just answers questions.
Rose deployed a multi-agent system on AB Tasty's website, integrating directly with their Clearbit Reveal setup.
Smart Engagement
Deployed Smart Bar + AI-generated FAQ sections throughout the site.
Result: 3.5% engagement rate vs. 0% (no chatbot)
Conversational Navigation
Trained on AB Tasty's complete knowledge:
- Feature documentation across all product lines
- Industry-specific use cases
- Competitive positioning
Acted as an intelligent navigator:
- "Do you integrate with Google Analytics?" → Instant answer + link to GA4 integration doc
- "How does server-side testing work?" → Explanation + guided walkthrough
- "I’m running a jewelry shop" → Relevant case studies surfaced
Result: Visitors found answers in conversation instead of hunting through site architecture.
Conversation Intelligence Layer
Integrated with Clearbit Reveal:
When identified accounts engaged:
- Rose captured conversation topics and feature interests
- Pushed data to Salesforce & Slack
Analytics dashboard showed:
- Most asked questions by topic
- Recurring themes
- Feature interest distribution
- Pain points mentioned (statistical significance, test duration, integration complexity)
Example: Clearbit identifies "RetailCorp" visiting site. Rose conversation shows they asked about:
- Product recommendations for e-commerce
- Shopify integration
- A/B testing checkout flows
- Sample size calculations
Result: 200+ identified accounts with conversation intelligence per month - not just pageviews, but actual intent data.
Intelligent Pre-Qualification
While helping visitors navigate, the agent naturally captured:
- Monthly traffic (critical for pricing)
- Current tools and integrations
- Primary use cases (testing vs. personalization vs. both)
- Technical requirements (client-side, server-side, mobile)
Result: Qualified leads with rich context before sales contact.
Conversion at Peak Intent
Supervisor Agent detected high intent:
- Pricing questions + traffic volume shared
- Technical depth (API questions, SDK requirements)
- ROI/business impact questions
- Competitor comparisons
When threshold hit → offered demo booking or sample size calculator
Result: 10% of conversions attributed to Rose.
What's Next
From conversation capture to automated action
Outreach Agent
Takes the Clearbit + Rose combination further:
When high-intent identified accounts don't convert → finds decision-makers → sends personalized outreach based on conversation history.
Example: Clearbit identifies "E-commerceCo" (250 employees, $50M revenue). Rose conversation shows interest in checkout optimization + Shopify integration. Doesn't book demo.
Outreach Agent:
- Finds Head of E-commerce on LinkedIn
- Sends: "I saw your team researching checkout optimization with Shopify. Here's how a similar $50M e-commerce company increased checkout conversion by 18%..."
The Vision:
- Website Agent captures conversations + intent
- Clearbit Reveal identifies companies
- Lead Intelligence structures conversation data
- Outreach Agent acts on identified accounts automatically
All powered by conversation intelligence - knowing not just who visited, but what they care about.
We'd see accounts from our ICP list visiting the site through Clearbit Reveal. But we had no idea what they were interested in. Were they researching A/B testing? Personalization? Server-side experimentation? We couldn't see their intent until they filled a form - which most never did.
Anthony Brebion
GTM & AI Engineer
Make every visit count.
Book a demo
Book a demo
Sitemap
Contact
Copyright © 2026 Rose. All rights reserved.
AB Tasty
See how AB Tasty captures conversation intelligence from 500+ accounts with Rose.
3.5%
Engagement rate (vs 1% traditional chatbots)
10%
Total conversions attributed to Rose
500+
Identified accounts conversing monthly
The Challenge
Complex products create navigation chaos - and AB Tasty had no visibility into what buyers actually cared about.
AB Tasty offers a sophisticated platform: Web Experimentation, Feature Experimentation, Personalization, Recommendations. Each with dozens of features, integrations, and use cases.
The problem: Visitors got lost.
Two critical gaps:
1. Navigation and exploration
Visitors couldn't find answers without hunting through:
- 100+ feature pages
- 50+ integration docs
- Dozens of use cases and case studies
Generic search and menus failed. Visitors bounced before finding what they needed.
2. Limited buyer intelligence
AB Tasty used Clearbit Reveal to identify companies visiting the site. But that only answered "who visited" - not "what they cared about."
Without conversation data:
- Product team didn't know which features buyers asked about most
- Marketing couldn't prioritize content
- Sales had no context when reaching out to identified accounts
They needed a system that helped visitors navigate AND captured what they were actually asking about.
The Solution
An AI agent that guides exploration and captures buyer intelligence - not just answers questions.
Rose deployed a multi-agent system on AB Tasty's website, integrating directly with their Clearbit Reveal setup.
Smart Engagement
Deployed Smart Bar + AI-generated FAQ sections throughout the site.
Result: 3.5% engagement rate vs. 0% (no chatbot)
Conversational Navigation
Trained on AB Tasty's complete knowledge:
- Feature documentation across all product lines
- Industry-specific use cases
- Competitive positioning
Acted as an intelligent navigator:
- "Do you integrate with Google Analytics?" → Instant answer + link to GA4 integration doc
- "How does server-side testing work?" → Explanation + guided walkthrough
- "I’m running a jewelry shop" → Relevant case studies surfaced
Result: Visitors found answers in conversation instead of hunting through site architecture.
Conversation Intelligence Layer
Integrated with Clearbit Reveal:
When identified accounts engaged:
- Rose captured conversation topics and feature interests
- Pushed data to Salesforce & Slack
Analytics dashboard showed:
- Most asked questions by topic
- Recurring themes
- Feature interest distribution
- Pain points mentioned (statistical significance, test duration, integration complexity)
Example: Clearbit identifies "RetailCorp" visiting site. Rose conversation shows they asked about:
- Product recommendations for e-commerce
- Shopify integration
- A/B testing checkout flows
- Sample size calculations
Result: 200+ identified accounts with conversation intelligence per month - not just pageviews, but actual intent data.
Intelligent Pre-Qualification
While helping visitors navigate, the agent naturally captured:
- Monthly traffic (critical for pricing)
- Current tools and integrations
- Primary use cases (testing vs. personalization vs. both)
- Technical requirements (client-side, server-side, mobile)
Result: Qualified leads with rich context before sales contact.
Conversion at Peak Intent
Supervisor Agent detected high intent:
- Pricing questions + traffic volume shared
- Technical depth (API questions, SDK requirements)
- ROI/business impact questions
- Competitor comparisons
When threshold hit → offered demo booking or sample size calculator
Result: 10% of conversions attributed to Rose.
What's Next
From conversation capture to automated action
Outreach Agent
Takes the Clearbit + Rose combination further:
When high-intent identified accounts don't convert → finds decision-makers → sends personalized outreach based on conversation history.
Example: Clearbit identifies "E-commerceCo" (250 employees, $50M revenue). Rose conversation shows interest in checkout optimization + Shopify integration. Doesn't book demo.
Outreach Agent:
- Finds Head of E-commerce on LinkedIn
- Sends: "I saw your team researching checkout optimization with Shopify. Here's how a similar $50M e-commerce company increased checkout conversion by 18%..."
The Vision:
- Website Agent captures conversations + intent
- Clearbit Reveal identifies companies
- Lead Intelligence structures conversation data
- Outreach Agent acts on identified accounts automatically
All powered by conversation intelligence - knowing not just who visited, but what they care about.
We'd see accounts from our ICP list visiting the site through Clearbit Reveal. But we had no idea what they were interested in. Were they researching A/B testing? Personalization? Server-side experimentation? We couldn't see their intent until they filled a form - which most never did.
Anthony Brebion
GTM & AI Engineer
Make every visit count.
Book a demo
Book a demo
Sitemap
Contact
Copyright © 2026 Rose. All rights reserved.
Skello
See how Skello is generating 30%+ more conversions with Rose.
3%
Engagement
+20%
Demo bookings
4.5%
Engagement-to-conversion
2x faster
SDR prep time
The Challenge
Static websites are dying. Skello needed interactive experiences worth visiting.
Skello faced the question every B2B company will face: When ChatGPT has all your information, why visit your website?
The answer couldn't be "to read content." It had to be "to get interactive value unavailable elsewhere."
The core problem: Generate more leads without overwhelming sales
Skello's ICP: 50-100+ employees in pharmacies, construction, restaurants, healthcare.
But they faced two competing pressures:
- Drive more inbound volume - More visitors needed to convert into conversations
- Qualify intelligently - Route small businesses to self-serve, fast-track qualified mid-market/enterprise to sales
The challenge wasn't improving conversion rates only. It was reimagining what B2B websites should do in an AI-first world.
The Solution
An AI agent that engages, qualifies, and converts - not just answers questions.
Rose deployed a multi-agent system on Skello's website, starting with the Website Agent as the engagement foundation.
Smart Engagement
Deployed a Smart Bar with contextual prompts across all pages.
Result: 3% engagement rate vs. 0% before (no chatbot existed).
Instant Value Delivery
Trained on Skello's knowledge:
- Product docs, industry use cases, battle cards, customer stories
Protected with guardrails:
- No hallucinations, only verified information
- Pricing explained without making calculations
- Competitor discussions stayed positive
- Existing customers routed to support
Result: Consultative conversations. Instant answers about compliance, mobile access, integrations - without waiting for sales.
Intelligent Pre-Qualification
While answering questions, the agent naturally captured:
- Pain points ("Losing 3h/week on manual schedules")
- Current tools ("Excel and WhatsApp")
- Team size ("25 employees, 3 locations")
- Buying signals (timeline, pricing, integration questions)
Result: Every demo came with context—pain, process, urgency.
Conversion at Peak Intent
A Supervisor Agent detected high intent signals:
- Explicit demo requests
- Multiple pricing questions
- ROI/business value questions
- Technical depth + urgency
When threshold hit → offered demo booking
Result: +20% demos, 2x faster conversion, 10% of conversions attributed to Rose.
Automated Nurturing
Nurturing Agent analyzes conversation and follows up with relevant content.
When visitors leave email without booking, the agent:
- Identifies their industry vertical and key interests from conversation
- Matches to most relevant use case and case study
- Sends personalized follow-up email automatically
Example: Pharmacy visitor asks about shift compliance, leaves email. Nurturing Agent sends: "Here's how a 75-employee pharmacy chain automated compliance tracking and saved 8h/week on schedule audits" with matching case study.
Result: Capturing 100 emails per month with contextual follow-up - turning browse sessions into nurture sequences without manual work.
Sales Enablement
Lead Intelligence Agent pushed structured insights to HubSpot/Salesforce/Slack:
Result: SDR prep time was twice faster.
What's Next
Building the full Agentic Platform
Outreach Agent
Detects high-intent accounts who don't convert → finds decision-makers → sends personalized sequences based on conversation history.
Example: Visitor asks detailed questions about compliance, mentions 50+ employees, doesn't book. Outreach Agent identifies Ops Director, sends: "I saw your team researching compliance automation. Here's how similar retail companies save 10h/week..."
The Vision:
- Website Agent captures intent
- Lead Intelligence structures data
- Outreach Agent follows up automatically
All agents share Knowledge (company info) + Intelligence (conversation data, CRM) layers -learning continuously.
Rose turned our website from a brochure into our hardest-working SDR. It works 24/7, speaks every language, and gets smarter with every conversation.
Eliott
VP Marketing, Skello
Make every visit count.
Book a demo
Book a demo
Sitemap
Contact
Copyright © 2026 Rose. All rights reserved.
